Monochrome
Brand Identity
Packaging
Photoshoot Concept
Packaging
Photoshoot Concept
Sub-brand identity for the Monochrome collection, package design, promoting the launch of recreational lenses.
Logotype
A custom logotype structure emphasizes the idea of exploration and the product’s outdoor functionality. The tagline “Go Anywhere” encourages the wearer to fearlessly explore the outdoors. It also acknowledges the shift in environment and function: from indoor workwear to meant for play.
A custom logotype structure emphasizes the idea of exploration and the product’s outdoor functionality. The tagline “Go Anywhere” encourages the wearer to fearlessly explore the outdoors. It also acknowledges the shift in environment and function: from indoor workwear to meant for play.
Packaging
Packaging for each of the 5 colorways plays off the associated nature elements. Photographic styling also reflected these chosen environments to inspire imagination in the wearer.
Packaging for each of the 5 colorways plays off the associated nature elements. Photographic styling also reflected these chosen environments to inspire imagination in the wearer.
Web Design
Developed graphic treatment to be used on website.
Developed graphic treatment to be used on website.
Social Assets
Designed launch posts and promotional reels.
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Dimmers
Graphic Design
Concepting
Set Design
Concepting
Set Design
Graphic treatment for the launch of Stoggles’ first ever light-responsive
lenses, Dimmers. Campaign assets included a short film, social and web content, emails, and static and motion ads.
Assisted art director with video concept and set dressing.
Assisted art director with video concept and set dressing.
Launch Film
Launch film concept centered around the ease of use involving Dimmers in daily life. Talent is followed through the course of her day, demonstrating the transitional and stylish function of the Dimmers.
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Black Friday/
Cyber Monday
Graphic Design
Photo Concept + Styling
Photo Concept + Styling
Graphic treatment for Black Friday/Cyber Monday promotions including emails, social, and both static and motion ads.
Assisted art director with photo concept and on-set styling.
Assisted art director with photo concept and on-set styling.
Select Photos
Photos provide a literal take on “Black” Friday and highlight the quality of the glasses.
Photos provide a literal take on “Black” Friday and highlight the quality of the glasses.
Select Static/Motion Ads
Email Campaign
Highlights the exclusivity of the sale—Stoggles’ biggest one ever.
Kinhfolk
Brand Identity
Brand identity for Kinhfolk, a Brooklyn-based coffee shop specializing in authentic Vietnamese coffee.
Logo:
References the shop’s focus on Robusta beans, paired with a friendly, approachable typeface.
References the shop’s focus on Robusta beans, paired with a friendly, approachable typeface.
Play in Progress
Brand Identity
Social Strategy
Social Strategy
Brand identity for Play in Progress, a tennis social club dedicated to the love of play without being pretentious.
Logotype
A mixed-weight logotype in a friendly, lowercase san-serif references the club’s open invite to players of all levels of progress. The increasing weights of characters are an additional nod to the idea of speed and movement present within the sport.
A mixed-weight logotype in a friendly, lowercase san-serif references the club’s open invite to players of all levels of progress. The increasing weights of characters are an additional nod to the idea of speed and movement present within the sport.
Color Palette
Accent green pays homage to the
immediately-recognizable tennis ball.
Accent green pays homage to the
immediately-recognizable tennis ball.
Typography
The same typeface from the logo serves as a bold choice for headlines, combined with a vintage-style serif that serves notes of old-money tennis.
Iconography
A robust set of icons created for swag and the brand’s social media presence, which serves as the primary method of communication with club members.
A robust set of icons created for swag and the brand’s social media presence, which serves as the primary method of communication with club members.
Photo Library
Combining both found and captured imagery to convey a sense of movement and organic gathering. This sets the tone for the brand’s future images.
Combining both found and captured imagery to convey a sense of movement and organic gathering. This sets the tone for the brand’s future images.
Social Strategy
Acts as a reference for future social posts.
Acts as a reference for future social posts.
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