Monochrome
Brand Identity
Packaging
Photoshoot Concept
Packaging
Photoshoot Concept
Sub-brand identity for the Monochrome collection, package design, promoting the launch of recreational lenses.
Logotype
A custom logotype structure emphasizes the idea of exploration and the product’s outdoor functionality. The tagline “Go Anywhere” encourages the wearer to fearlessly explore the outdoors. It also acknowledges the shift in environment and function: from indoor workwear to meant for play.
A custom logotype structure emphasizes the idea of exploration and the product’s outdoor functionality. The tagline “Go Anywhere” encourages the wearer to fearlessly explore the outdoors. It also acknowledges the shift in environment and function: from indoor workwear to meant for play.
Packaging
Packaging for each of the 5 colorways plays off the associated nature elements. Photographic styling also reflected these chosen environments to inspire imagination in the wearer.
Packaging for each of the 5 colorways plays off the associated nature elements. Photographic styling also reflected these chosen environments to inspire imagination in the wearer.
Web Design
Developed graphic treatment to be used on website.
Developed graphic treatment to be used on website.
Social Assets
Designed launch posts and promotional reels.
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