Dimmers

Graphic Design
Concepting
Set Design

Graphic treatment for the launch of Stoggles’ first ever light-responsive lenses, Dimmers. Campaign assets included a short film, social and web content, emails, and static and motion ads.

Assisted art director with video concept and set dressing.

Launch Film
Launch film concept centered around the ease of use involving Dimmers in daily life. Talent is followed through the course of her day, demonstrating the transitional and stylish function of the Dimmers.